Thursday, May 11, 2006

Revamping Restaurant Slums

Don't get me wrong. I like my cheeseburger happymeal as much as the next 25.... er... 5 year old, but McDonald's isn't the height of foodish fashion. Now, however, they are planning an enormous redesign, and rebranding.

Out with the bright yellows and reds, and in with a subdued yellow, and assorted coffee-shop-esque tones (think Starbucks label).

Out with uncomfortable metal seating, in with textiles and lounge chairs.

Also...

In with the WiFi.

They've had WiFi for a little while at some McDonalds, but now they're trying to make it nationwide (although I don't really see the residents or rural Kansas caring that much).

Essentially, they're trying to make it a little more "upscale cafe", and less "restaurant-club pariah". Anyhow. Here are some images of the new look.







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